Bad advice?

I came across an article (3 Key Steps to Building a Powerful Personal Brand)* on Inc.com the other day, which had some – what I think is – rather dubious advice. It made me actually cringe to read it. Here’s the excerpt:

Being self-aware helps a lot here. If you think you might have blind spots, do this:

Write down a list of a list of 10 adjectives that describe you.
Now go have lunch with the five people who know you best.
Ask them to make the same list about you.
Compare the lists and look for common descriptors.

And later …

For further insight, try the same exercise with colleagues and acquaintances that barely know you.

Really? Grab 5 people, and take up their most valuable resource – their time – to write or talk all about *you*?!? That’s kind of self indulgent, really. In addition, depending on the honesty of the people involved, and resulting list would very likely contain the following descriptors: Self obsessed, needy, narcissistic. Maybe I’m reading it wrong. I don’t feel the rest of the advice in the article is bad. But that part about getting people to write a list like that just sets my teeth on edge.

Has anyone actually managed to do this kind of thing seriously? Or been asked to do this kind of thing?

Maybe I’m just taking it for granted that I have people in my life who will often flat out tell me their unvarnished opinion, even if they know I probably won’t like to hear it. I don’t see the need to do the above – which possibly means I actually need to the do the above exercise because I am suffering a self awareness fail. Who knows?

* Guilty pleasure – I occasionally indulge in reading click bait articles along the lines of ’10 things you must do now!!!’. Some of these articles are common sense, whilst many are so off the wall that they make me snigger. The latter are the more entertaining for me, as I enjoy the smug feeling I get from being able to tell my computer screen (and the internet at large) that it is wrong.

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